​Highways Agency

Strategic roads network operator for the UK.

Reputation Need -  To protect and enhance reputation through prior, during and beyond its rebrand. 

What We Did -  Our reputation Tracker and Fingerprint defined the agency’s current identity and image among all key stakeholders. An audit of digital relationships and emotions was undertaken to inform strategy. 

Outcomes – Working with reputation insight and the leadership team we co-designed a reputation strategy that included specific operational changes, to inform new brand identify and positioning to Highways England.