Highways Agency
Submitted by aaron on March 16, 2018 - 12:14

Strategic roads network operator for the UK.
Reputation Need - To protect and enhance reputation through prior, during and beyond its rebrand.
What We Did - Our reputation Tracker and Fingerprint defined the agency’s current identity and image among all key stakeholders. An audit of digital relationships and emotions was undertaken to inform strategy.
Outcomes – Working with reputation insight and the leadership team we co-designed a reputation strategy that included specific operational changes, to inform new brand identify and positioning to Highways England.