November 2012

Hans Rosling shows the Joy of Stats

Big Data Contains Big Insights for Corporate Reputation

Hans Rosling's documentary The Joy of Stats made clear the potential of big data for delivering powerful insight.

It also highlighted some of the innovative techniques we are using to track the reputation of businesses and brands with all their stakeholders.

The ability to measure stakeholder reactions and attitudes is powerful insight that can be used to highlight areas of opportunity and risk as well as to help steer future decision making and areas of investment.