Benchmark Corporate Reputation

Corporate reputation management begins by understanding the here and now measuring both the online reputation and the offline reputation of your business and brand.  

Our comprehensive corporate reputation benchmarking service puts the hard facts of corporate reputation on the boardroom table.  Allowing you to understand the quality and strength of your current corporate reputation across each of your stakeholder groups, online and offline.

We recommend that this detailed exercise takes place annually.  

Benchmarking uses both our proprietary corporate reputation measurement tools to evidence the corporate reputation you hold. It provides a detailed, 360 degree view and allows you to understand why you hold that reputation, what and who is driving it and see how and when it is changing. 

Informed with insight, the leadership team can then begin to make some decisions around its reputation strategy and begin to regularly report on corporate reputation as part of management information.