Accountability is stems from two things

  • a core belief that you can make a difference
  • the ability to take ownership for making the difference.

From individuals, teams and whole organisations,  accountability enables change.

In reputation terms, accountability does not just relate to the ability for a team, individual or organisation to deliver what they say they would. It has a far broader application. Accountability for reputation refers to how people take responsibilty for their behaviours, how they make decisions and the level of ownership they take for their response to all situations.

Our work in developing a culture that supports reputation focuses on accountability for decisions, behaviours and responses.