November 2012

Social Reputation Management Dives Do Good Campaign Strategies

Social Reputation Management to Increase 'Do Good' Marketing

Expert predictions for digital marketing trends in 2013 are highlighting an increased emphasis on 'do good' marketing designed to gain favour with social media audiences.

By highlighting word-of-mouth sentiment, social media encourages reputation-led thinking from businesses and brands.

Audiences respond well when companies display key reputation qualities and strengths - such as innovation, citizenship, honesty, responsiveness - and also make their views heard when they feel let down.

This is what makes digital content and behaviour such a good indicator of corporate reputation.

(source: Twin Engine)