November 2012

Where is Starbucks' leadership?

Tax Avoiding Companies - Where's The Leadership?

MPs and media are increasingly asking the question of Amazon, Starbucks and Google, "where are the leaders?"

Failure to show proper leadership - and in some cases failure to even provide leaders that can answer the questions put to them - will seriously undermine perceptions of leadership and honesty for each of these brands.

However, don't expect them to show their faces anytime soon, unless public dissastifaction turns to anger and people are motivated to switch to alternative providers.

So if you'd like to see Howard Schultz make an appearance, vote with your feet and pop into a Costa.